Maintaining Order Within the Chaos of Staying Social
Focus On the Quarter at Hand
Social media has become a critical marketing asset for any business, and it is crucial for companies to keep their followers up to date. Running a business can be stressful, especially when you add on the hefty task of managing your many social media accounts.
As long as you stay on top of your upcoming events and promotions by focusing only on one quarter, or time frame at a time, you’ll remain prepared. This is crucial in avoiding getting overwhelmed.
Getting overwhelmed thinking about what and when you should post social content is only going to hinder your ability to produce the best possible content. Social media is only getting more prevalent, and the tools and resources to help guide us with our social media management continues to grow and expand. There are so many tools out in the creative universe that were designed specifically to make mass social scheduling less intimidating, and more organized. Still feeling overwhelmed at the thought of managing your social media? Settle in, read on, and gain some confidence in your social media management role.
Bite Size Pieces
As long as you stay on top of your upcoming events and promotions by focusing only on one quarter, or time frame at a time, you’ll remain prepared. This is crucial in avoiding getting overwhelmed. Within your selected time-period, identify any upcoming dates, that are important for your business and your customers and begin to create a schedule that include these posts. Don’t forget about any national holidays, local events, or industry milestones coming up.
After you’ve created the more easy to tackle content it’s best to create social content for time sensitive posts. Time sensitive social can include posts promoting a sale, or deadline, or anything that your followers need to be made aware of sooner rather than later. Once you’ve done this, have fun and schedule and post content that you feel inspires yourself and your customers.
The Benefits of Bulk Scheduling
Like we mentioned, using a tool, like Sendible, allows you to schedule out posts days, weeks and months into the future. If you have repeating events or promotions each week, you’re able to set repeat posts, so you don’t have to be burdened with posting or scheduling the same content weekly.
Be Open and Ready for Change
We all know things can change, and you have to make sure your social stays up to date to reflect your business properly. If inspiration for creative social content comes to you in the middle of the work day, post it. It’s your brand, and your social media channels to manage. No one understands your business better than you so when it comes to your social media management, remember to have confidence, rely on social media tools for assistance, and have fun!