The Perfect Container Aluminum Can

The Perfect: Container

The Aluminum Beverage Can

From soda to beer, juices to energy drinks, markets to taverns, the aluminum beverage can is an ubiquitous part of our daily life. So much so that we often overlook the superb engineering. Aluminum is a vital part of modern design, and the aluminum can is the statue of the worldwide beverage industry, including shipping, preservation, and reusability.

It’s safe to say that nearly everyone on Earth has used or at least seen an aluminum beverage can. How many other things can you say that about? Maybe air and love. Yes, the can is a common tool, but there is more to the can than meets the eye (or hand or mouth). Read More

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The 2020 Tokyo Olympics Design Debacle

And Why Design Contests are Bad for Clients

An international design competition was launched late last year to design the logos for the Olympic and Paralympic games in 2020, after the original logo by Japanese designer Kenjiro Sano was scrapped by Olympic organizers amid claims of copying from the Belgian designer Olivier Debie.

It’s surprising that after the very public scandal, the Tokyo Olympics committee thought it wise to hold a design contest to solve their logo dilemma, a prime example of compounding one mistake with another. Going with a logo that was not cleared from copyright was an honest lapse that can be forgiven, but instead of searching out other, reputable design firms to work on a new direction, they headed down the deep dark hole of design competitions. Read More

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Dumb Questions for Smart Designers – The Heads of State

Jason Kernevich and Dustin Summers are self-made designers in the truest sense of the word. They have been combining crackpot ideas, dreaming and drawing up things as The Heads of State for a very, very long time.

They have created award-winning posters, book covers, as well as branding and illustration for clients such as Nike, the New York Times, Starbucks, the School of Visual Arts, the United States Postal Service, and many, many musicians and artists.

Dusty and Jason are teachers, at Tyler School of Art, where they both studied. The duo have their own apparel collection, called Pilot & Captain. What started out as an experiment between friends has grown into a stately design empire. Read More

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A Field Guide for Talking to Your Designer

Make the Logo Bigger

Let’s face it, the world of graphics and the internet can be a veritable forest, one in which anyone can get lost, twist an ankle, and get mauled by a hungry internet grizzly. Clients often go into these situations with little knowledge and limited tools. Well, look no further, here is a field guide for anyone working with graphic designers. Read More

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Conversations with AI: Finding Your Footing

Artificial Intelligence (AI) is no longer the future. It is becoming the present faster than you can say MTV.

Right now, a chatbot is learning how to hold a conversation by analyzing millions of Facebook posts, ranging from your favorite movie quotes to your local pizza menus, thus allowing it to figure out dinner, muse on the meaning of life, the color of love, philosophy, style, and even regional gratuity percentage.

Communication between humans and artificial intelligence is the key, deciding factor in the evolution of this relationship. If it doesn’t work, it will backup the system and force our ingrained distrust to blossom. An example of what’s to come… Read More

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The Future’s So Bright, You’re Gonna Need a Plan

Facebook recently unveiled its grand 10-year plan, which got us thinking.

Taking a page (get it?) from Facebook, we thought it relative to give discussion to the importance of a long-term business and marketing plan.

At this year’s F8 summit, the head honcho Mark Zuckerberg shared some insight into the company’s long-term goals. This got us inspired. The company proved it is invested in evolving from being simply known as a family of social-media properties into a conglomerate of technology, education, and forward-thinking endeavors. Read More

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Dumb Questions for Smart Designers – Timothy Goodman

Timothy Goodman is an outstanding designer, illustrator & art director based in New York City, where he runs his own studio.

Originally from Cleveland, Ohio, Tim is a proud design troublemaker who began his career as a book jacket designer at Simon & Schuster after graduating from the School of Visual Arts, where he now molds young minds.

His clients include Airbnb, Google, Ford, J.Crew, Target, The New Yorker, The New York Times, and many more. Previously, Timothy worked in-house at Apple Inc. and with the experiential design firm Collins. He has received awards from most major design and illustration publications including the ADC Young Guns, GDUSA’s “People To Watch” and Print’s “New Visual Artist.”

Timothy co-created the blog and book, 40 Days of Dating, with Jessica Walsh, that has received 15 million unique visitors and whose film rights were optioned by Warner Bros. His Instagram writing series, Memories of a Girl I Never Knew, exhibited in Paris. His second book, Sharpie Art Workshop, is out now. Read More

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The State of Political Design

How Branding and Logos Define Campaigns

No matter your political affiliation, you have to admit the design of any campaign has a profound effect on overall opinion and outcome.

With the November election just around the corner, a time-capsule of history and a timeline of provocative design evolution within the political realm is something worth dissecting. The visual history behind branding and Presidential campaigns is incredibly interesting, and it’s exciting to see how much design plays a part as the 2016 election season unfolds. Read More

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