Storm on the horizon with many lightning bolts scattering downward.

Designing in the Eye of the Storm

How a Natural Disaster Affects Digital Industries

It’s passé to say that the digital work world never stops, but it is true…even in a hurricane. In all likelihood, for a digital workforce, such as a design and marketing firm like ours, it is even more critical to keep going, keep working and communicating through a disaster. With hurricane season just behind us, we felt the need to share what we learned. Read More

Posted on: by

Event Design for LauderAle's 3rd Anniversary

Putting a Bow on LauderAle’s 3rd Anniversary Festival

Designing Deep for the Fort Lauderdale Brewery’s Birthday Bash

Just like every great idea, LauderAle was conceived between friends over a few beers. Owners Joey Farrell and Kyle Jones stumbled upon this idea one night at a local craft beer bar. While bantering about possible inventions and other business ideas, the one that stuck was how fun and adventurous it would be to own a brewery.

At the end of July 2017, they celebrated their 3rd Anniversary with a two-day festival. They pulled out all the stops to honor the milestone, complete with a list of barrel-aged beers that never stopped growing, food trucks, live music, plus dozens of other new, specialty beers and treatments, making this their biggest and best lineup yet.

We signed on to work with LauderAle just a month before this milestone event, so the pressure was on to produce a strong marketing push and sell some beer! Read More

Posted on: by

I Survived Create Day

The Story of Create Day, and How to Do Something You’ve Never Done Before

Part Four: The Lessons Learned & Going With Your Gut

Create Day was such a wild whirlwind of hard work, stress, exuberance and delight, and that is why we felt obligated to write about it in this series of articles. We had to reflect on it, for ourselves, those who attended, and for anyone who might ever consider doing something like this.

We have had a few weeks to stew upon and look back at Create Day. It provided us with lessons concerning the event, as well as our daily business of design and marketing. Designing an experience is tough and you can’t please every single person, but you can get better and please one more person the next time around. Read More

Posted on: by

The Story of Create Day, and How to Do Something You’ve Never Done Before

Part Three: An Event Apart

The night before Create Day, after setting up, toasting a beer and then going home, none of us could sleep. When we met the next morning to hit the ground running, the team all expressed their nervous excitement, combined with lack of sleep, but agreed that it was all overshadowed with pulsing adrenalin. We were here, on the edge of Create Day. In the words of famous creative, Kevin McCallister, from Home Alone, “This is it, don’t get scared now.” Read More

Posted on: by

The Story of Create Day, and How to Do Something You’ve Never Done Before

Part One: The Idea Behind It & How It Came About

Create Day came to us last year. We were writing an article about the design of holidays, especially made-up holidays, taking into account the superficiality of Valentine’s Day and the wackiness of Groundhog’s Day. This led to everyone in the office brainstorming new holidays we could invent, and we came to one mystifying conclusion. There is no holiday solely dedicated to art and creativity. Read More

Posted on: by

Dumb Questions for Smart Designers Gavin Strange

Dumb Questions for Smart Designers – Gavin Strange

Gavin Strange is a multi-disciplinary designer, illustrator and photographer with an awesome name and over 15 years experience. His renaissance career includes everything from branding to web design, animation, film, photography, product design, illustration, sculpture, and anything else that catches his fancy.

He is the senior designer at award-winning UK-based animation studio, Aardman Animations, which created Wallace and Gromit, Shaun the Sheep, Chicken Run, and many many many more. In 2001, Gavin established his funky side-project studio, JamFactory, designing everything from toys to skateboard graphics, posters to short films.

His book, Do Fly, about doing work you love, was released on May 5, 2016. Recently, he and his wife, Jane (and their beloved pet greyhound, Arnie) started Strange, a creative online shop specializing in homeware products, jewelry, stationery and other whimsical things made by them, as well as other artists and designers. From across the pond, these are his fun answers to our Dumb Questions.
Read More

Posted on: by

Mackey Saturday Dumb Questions for Smart Designers

Dumb Questions for Smart Designers – Mackey Saturday

Mackey Saturday is a prolific, enigmatic designer, and when it comes to his work, he never settles.

Mackey is a principal designer at Chermayeff & Geismar & Haviv, a firm specializing in the development of trademarks, print, web and motion graphics, exhibitions and art in architecture.

Mackey now lives with his wife in Brooklyn. He is responsible for some of today’s most exciting identities, including Instagram, Oculus, and Luxe, just to name a few major players. He has spoken at AIGA events, creative conferences, as well as taught at universities and design schools all over the country.

Ever since he was a kid, drawing fish at the kitchen table, he has trained his mind and his hands to work together, honing a skill that has designed his life and work. Read More

Posted on: by

Explaining Graphic Design to a Five Year Old

Design 4 Kids

Kids are naturally curious about what their parents do for a living, and when we try to explain it to them (or even some adults) our explanations generally fall into one of two categories: lengthy and overly informative or hasty and placating. You have to find the middle ground.

This is even more important when you have to explain a job that’s a bit more abstract, like artist or psychologist. You have to go big with color and candy wrappers to keep them listening.
Read More

Posted on: by

Hashtags are Dead

#Hashtags Are Dead…Kinda

From Must Have to Has Been?

Consider the mighty hashtag. A splendid tool for grouping and monitoring specific topics via social media, it has come a long way in a relatively short amount of time.

First suggested by former Google designer, Chris Messina in 2007, who proposed that Twitter adopt the hashtag — or “pound” symbol, as it was called at the time — as a method for grouping content.

Have we truly thought about the purpose of this feature in 2016? With all the advanced tracking capabilities and tools these days, is the hashtag as important as it once was? As a company, we have personally witnessed hashtag interaction severely decline in the last few years. Read More

Posted on: by

The Perfect: Timepiece

The Tudor Heritage Black Bay Watch

A good watch is not just a means of telling time, it is a part of your person, your being, and there is always one you love most. Whether you wear it everyday or not, whether it lives in your nightstand until a special occasion, like a wedding, the perfect watch is a personal symbol of expression.

That said, watches aren’t jewelry. They are the conveyances of transporting time; they are tools. Even with cellphones and tablets everywhere these days, the watch is still eternally appreciated. And the Tudor Heritage Black Bay is an impressively attractive and durable diver’s watch, at a price that falls perfectly between the balance of quality and craftsmanship. Read More

Posted on: by