Giving something back to the community in which your business operates is a venerable tradition. Among creative businesses this commonly takes the form of occasionally providing pro bono, or free, services to worthy causes. Yet, as noble as the sentiment that lies behind this tradition is, there are always hurdles just like any project or job. Read More
Things just got a whole lot better for the eCommerce community.
Like a caterpillar emerging from a cocoon as a butterfly, Magento has been rethought, redesigned, retooled and vastly improved. The long-awaited next edition of Magento was recently released, but before you get too excited, let’s take a look through all of the benefits and drawbacks of the new platform.
You sell a product. People want that product. It’s a matter of connecting the two parties. Easy enough, right? Unfortunately, this is the first pitfall most e-commerce businesses discover.
Indeed, it is a big day when a brand’s e-commerce website goes live, but this is often followed by intense disappointment when expectations are not met. Many e-commerce business owners become frustrated when they can’t understand what went wrong.
Small mistakes that go unnoticed or may seem insignificant at the time can cost enormous amounts of your time and budget. While every business experiences growing pains, in the digital world, the threshold for mistakes is very low.
While there may be dozens of obstacles standing between your business and its success, these ten pitfalls of e-commerce marketing can destroy your dreams of a seamless digital business.
It is amazing how different and simpler the world can look with just a slight change or alteration. This is never more apparent than in the little things to which we give little thought and concern.
Just this weekend, I was putting together a toddler’s table from Ikea for my daughter, and I was pleasantly surprised by the new shape of the Ikea’s Allen Wrench. I had just always simply dealt with the old L-shaped one banging my knuckles and slipping out of the screw all the time. The new and improved key improved this customers’ experience and came with an extra bend to act as more of a crank. The Z-shaped designed gave the screwing motion an easy twist.
Think of all the times you searched for how to do something last year on Google. Maybe you looked up how to get a cheap flight to Las Vegas or how to tie a bow tie. In 2014, the most common first word in a phrase on a Google search was “How”. Google is a great resource for learning new skills. YouTube, owned by Google, is particularly great to visually learn “How To” without having to take a class or figure out complicated diagrams. When people are searching “How To…” are they arriving at your website or YouTube page? Read More