The Perfect: Shoe

The Keds Sneaker

Shoes are an essential part of our everyday lives. Not only do our feet need them to protect us against the elements, but they provide accessories to our favorite outfits, while taking us where we need to go. Look down at your feet right now. Are you wearing shoes? What kind? If not, it’s probably just because you’re sitting on the couch or at the beach. Shoes have become an extension of our personalities and play just as an important role in our outfit choice as the t-shirt or jeans we choose to wear.

There are certainly a lot of shoe companies that have created nice looking shoes, while still providing protection. However, when tasked with finding the perfect shoe, only one brand comes to mind – Keds. Close your eyes and envision the iconic rubber blue and white logo pressed to the back of ever pair. Keds are nostalgic and modern all at the same time. Keds sneakers are sleek enough to pair with a dress, or your favorite shorts, making them the versatile perfect shoe you’ve always wanted.  

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The Perfect: Beverage

Walking down the aisles of a grocery store you are reminded of how food manufacturers have found clever ways to insert sugars, carbohydrates and processed chemicals into nearly everything. Items labeled ‘Diet’ simply contain chemical based sugar replacements, and low-fat items are more processed than their full fat counterparts. This is especially evident in the beverage aisle. With thirst-quenchers of every color, flavor and additive, any calorie conscious consumer would assume that their only viable option is water. And while water is without argument one of nature’s finest miracles, it is boring. Enter waters power-punching cousin: seltzer. Read More
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Perfect Drug Coffee

The Perfect: Drug


Let’s face it, nothing beats a good cup of coffee. It’s the world’s most commonly used drug, and for good reasons. This holy bean gives us energy, focus, attention, art and possibly enlightenment. Nothing beats coffee for getting through the bologna of every day, one cup at a time. Read More

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The Perfect: Timepiece

The Tudor Heritage Black Bay Watch

A good watch is not just a means of telling time, it is a part of your person, your being, and there is always one you love most. Whether you wear it everyday or not, whether it lives in your nightstand until a special occasion, like a wedding, the perfect watch is a personal symbol of expression.

That said, watches aren’t jewelry. They are the conveyances of transporting time; they are tools. Even with cellphones and tablets everywhere these days, the watch is still eternally appreciated. And the Tudor Heritage Black Bay is an impressively attractive and durable diver’s watch, at a price that falls perfectly between the balance of quality and craftsmanship. Read More

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The Perfect Container Aluminum Can

The Perfect: Container

The Aluminum Beverage Can

From soda to beer, juices to energy drinks, markets to taverns, the aluminum beverage can is an ubiquitous part of our daily life. So much so that we often overlook the superb engineering. Aluminum is a vital part of modern design, and the aluminum can is the statue of the worldwide beverage industry, including shipping, preservation, and reusability.

It’s safe to say that nearly everyone on Earth has used or at least seen an aluminum beverage can. How many other things can you say that about? Maybe air and love. Yes, the can is a common tool, but there is more to the can than meets the eye (or hand or mouth). Read More

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The Perfect: Pants

Levi’s 501 Jeans

Call them pants, call them trousers, call them anything you want, but we all wear them, and none have been more historical, durable, and iconic than the Levi’s 501 jeans. Whether you wear yours skinny or a bit baggy; to work, to school, to the concert, or to mow the lawn; you can’t deny that these denim miracles are a must-have for anyone and everyone’s closet. Read More

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The Perfect: Chair

The Eames Lounge Chair & Ottoman

Charles and Ray Eames were a highly influential husband and wife design team. To say they changed the game is putting it light. They did everything from architecture to film, but it is their furniture design that makes them historical figures.

Their designs and innovative use of materials created a visual language. Whether offering a comfortable chair to sit in or the tools to obtain such knowledge, they tried to show that design is for living. The revolutionary Eames duo invented methods of designing and constructing furniture that are still top standard to this day.

The world wouldn’t be complete without them, and their perfect Eames Lounge Chair is one of the most iconic designs of the 20th Century. Read More

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The Perfect: Sunglasses

Ray Ban Wayfarers are the end-all-be-all epitome of cool shades.

From James Dean to JFK, the distinctive design of Ray Ban’s iconic and enduring Wayfarers have been worn by the coolest people in modern history. The design is so distinct, in fact, it is subconsciously connected to cool. Read More

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The Perfect: Snack

Going Bananas for Bananas, the Perfectly Designed Snack

It’s so easy to overlook the simple perfection of a banana, because we are so used to it. Everyday. It’s like the clear blue sky or making the yellow light. The overall design of the banana is so constructive and fluid, that it is almost entirely invisible. Read More

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