Storm on the horizon with many lightning bolts scattering downward.

Designing in the Eye of the Storm

How a Natural Disaster Affects Digital Industries

It’s passé to say that the digital work world never stops, but it is true…even in a hurricane. In all likelihood, for a digital workforce, such as a design and marketing firm like ours, it is even more critical to keep going, keep working and communicating through a disaster. With hurricane season just behind us, we felt the need to share what we learned. Read More

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Dumb Questers for Smart Designers with Jennifer Heuer

Dumb Questions for Smart Designers – Jennifer Heuer

Jennifer Heuer is a graphic designer, illustrator and freelance art director. She primarily specializes in book cover design. Using custom typography, illustration or her own photography, she centers the cover around a concept or visual theme within the manuscript. But don’t judge Jennifer by her book covers, because she is much more.

Jen has written about women in book design on LitHub’s blog, and her work has been featured in various other publications including Print Magazine, The New York Times, and more. She is a visiting professor in Pratt Institute’s ComD department, where she was also a graduate.

We have been sitting on this Dumb Questions interview for a while, but to no fault but our own because we have been very busy, but this one with Jennifer Heuer is definitely worth the wait. She was a ray of sunshine, as we did this interview toward the tail end of summer when Jennifer was on vacation at the beach. We are thankful that she made the time and for her witty answers, plus we apologize for taking so long. She still hasn’t Tweeted in a while.  Read More

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Event Design for LauderAle's 3rd Anniversary

Putting a Bow on LauderAle’s 3rd Anniversary Festival

Designing Deep for the Fort Lauderdale Brewery’s Birthday Bash

Just like every great idea, LauderAle was conceived between friends over a few beers. Owners Joey Farrell and Kyle Jones stumbled upon this idea one night at a local craft beer bar. While bantering about possible inventions and other business ideas, the one that stuck was how fun and adventurous it would be to own a brewery.

At the end of July 2017, they celebrated their 3rd Anniversary with a two-day festival. They pulled out all the stops to honor the milestone, complete with a list of barrel-aged beers that never stopped growing, food trucks, live music, plus dozens of other new, specialty beers and treatments, making this their biggest and best lineup yet.

We signed on to work with LauderAle just a month before this milestone event, so the pressure was on to produce a strong marketing push and sell some beer! Read More

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Dumb Questions for Smart Designers with Syd Weiler

Dumb Questions for Smart Designers – Syd Weiler

In addition to being an exquisite visual development artist, illustrator, and animator, Syd Weiler is a partnered Twitch Creative streamer, as well as a current member of the Microsoft Creator Council and a 2016-2017 Adobe Creative Resident, during which she grew a creative community through streaming. Currently, she is creating Photoshop brushes and building an archive to refine the tools.

She infamously created the viral internet sensation Trash Doves, a digital sticker pack for iOS, licensed by Facebook. After her little ‘Trash Dove’ artwork unexpectedly went viral overnight, she had to quickly learn how to navigate the positive and negative aspects of online stardom. The country of Thailand is still feeling the effects. We don’t want to get into it, so just Google it if you’re feeling feathery.

Syd also helped develop and kickstart Jenny LeClue, an interactive, choose-your-own-adventure mystery game with memorable characters, a unique aesthetic, and an apically tangled mystery. She is a proud graduate of Ringling College of Art and Design, where she studied animation and illustration. She loves video games, hats, tea, hair dye and her dog Beezly. As you will soon realize, her interview is hilarious and filled with surprises. Read More

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Dumb Questions for Smart Designers with Kendrick Kidd

Dumb Questions for Smart Designers – Kendrick Kidd

Be nice, work hard and make the magic. That is how Kendrick Kidd lives his life and it seems to be working out for him. An Art Director by day and freelance Graphic Designer by night, Mr. Kidd’s focus spans illustration, branding, packaging, apparel, lettering, and typography.

His work is playful and fun, yet masterfully executed. He has created for mega clients, such as American Horror Story on FX, ESPN Magazine, WIRED UK, The Hollywood Reporter, Billabong, and a wide range of breweries across the United States.

Hailing from Jacksonville, Florida, when Kendrick isn’t working hard, he is being a father, a husband, and trying to fit in a morning surf or skate session. The perfect combination of design, family and real life is what makes a day’s magic for the incomparable Mr. Kidd. Read More

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Interning for Creatives

Learning the Art of a Lasting Impression –  by Jeff Manning

This summer was certainly one to remember. Unlike many of my friends, who were either still grinding at school or taking a relaxing few months off from the rigor, I was fortunate to have interned at AR Design. On the last week of my internship, I put together a list of my most important takeaways; some being specific and personal towards the culture of the company and others deeming very important to my development as a project manager. Read More

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Dumb Questions for Smart Designers with Lola Landekic

Dumb Questions for Smart Designers – Lola Landekic

Lola Landekic is a talented graphic designer, illustrator, and editor based in Toronto, Canada. She lectures internationally about title design. She is also the Managing Editor of Art of the Title, the definitive resource for title sequence design, spanning the film, television, conference, and videogame industries.

She has a history of designing and editing for organizations such as OCAD University, Random House of Canada, and newspapers such as The Toronto Star and The Globe and Mail.

Lola also contributes pages and edits to Wikipedia, adding pages in particular for women designers throughout history. She started the 10 Women of Title Design series of articles on Art of the Title, and the #womenoftitledesign hashtag on Twitter, which act as resources and highlight the work of women who design titles for film and television. Read More

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How AR Design Hacked a Urinal Using a Poem

How to Hack a Urinal

Creating Concrete Change with a Pee Pee Poem

What started as a passing complaint has now blossomed into a reflective lesson. If you seek a change in your world, your environment, it is worth a try to change it. Even if it is something silly and inconsequential, like a faceless non-flusher, the least you can do is try, because you never know, it might just work and affect other people. Read More

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Dumb Questions for Smart Designers with Shogo Ota

Dumb Questions for Smart Designers – Shogo Ota

Shogo Ota is the epitome of the American dream. He moved from Japan to the United States 14 years ago to study art at the University of Idaho, without speaking a lick of English. He is now killing it in Seattle, designing posters for bands, identities for businesses, and he is the man behind last year’s controversial green Starbucks cup.

Shogo Ota loves to work on brand systems, logo design, event posters & materials, brochures, product packaging and more. Custom illustration on snowboards? Of course, he can do that. His studio, Tireman Studio, is a small design studio focusing on unique, fun and professional looks for a multitude of businesses. He has been called a stylistic chameleon, because he really studies what clients need and pushes himself to make something new every time. Read More

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Dumb Questions for Smart Designers with Jordan Scott

Dumb Questions for Smart Designers – Jordan Scott

Jordan Scott (J-Scott) is a good example of not judging a book by it’s cover. He prides himself on being a grump, but in reality he is a sweetheart. He is a tattooed, bearded badass with the sensibility of an adorable artist. He also doesn’t want to touch spiders.

Jordan is an Art Director with the design and animation studio Oddfellows. Additionally, he runs the curated animation inspiration site IceCreamHater. Prior to Oddfellows, Jordan was a longtime member of the freelance animation community, bouncing from Vancouver to Seattle, New York to Los Angeles, before settling down in Portland.

He claims that he is highly unqualified and unprepared, simply hoping to fake his way through without anyone noticing. However, everyone, including his clients, such as Saturday Night Live, Google, AirBnB, Verizon, McDonald’s, would disagree. Whether design or animation, Jordan always brings the influence, peppering it with flakes of pop-culture and his self-aware sense of humor.

Jordan has never been a part of an exclusive design club, served on a jury, spoken at a conference, or won an award for his design or animation work, but he prides himself in being an active member of the creative community and interacting with other creators both on and offline. Read More

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