The Story of Create Day, and How to Do Something You’ve Never Done Before

Part One: The Idea Behind It & How It Came About

Create Day came to us last year. We were writing an article about the design of holidays, especially made-up holidays, taking into account the superficiality of Valentine’s Day and the wackiness of Groundhog’s Day. This led to everyone in the office brainstorming new holidays we could invent, and we came to one mystifying conclusion. There is no holiday solely dedicated to art and creativity. Read More

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Dumb Questions for Smart Designers with Joshua Taylor

Dumb Questions for Smart Designers – Joshua Taylor

Joshua Taylor is a prolific digital product designer and startup advisor who helps companies launch new creations. He works across user testing, high level UX and UI design, interactive and motion prototyping to design products that are incredibly easy and delightful to use. More than desirable products, he helps design successful and sustainable companies.

Born and raised in Orlando, Florida, he has evolved into the go-to design guy for massive brands such as Evernote and Airbnb. At Evernote, he was a Design Director, and at Airbnb he worked on major new features across their web app, as well as Android and iOS. He really knows when the sweet details amount to something spectacular.

Joshua’s design philosophy is to move fast, make and finish things. He revels in getting to know users and talking to leadership in order to figure out what a product should be. In short, he builds products for the people that actually use them, making their experiences more rich and engaging. Read More

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Dumb Questions with Jared Erondu

Dumb Questions for Smart Designers – Jared Erondu

Jared Erondu is a young man of many talents. First and foremost, he is a designer, but he is also a startup advisor, a prolific writer and a talented photographer.

He has managed to uniquely set himself apart in the design and tech industries, starting with his role as creative director during the early days of Teespring. He has worked with companies like MIT, Sparrow Mail, Omada Health, Treehouse and Y Combinator, just to name a few.

Jared has served as a mentor to some of the most prestigious venture capital firms, including Andreessen Horowitz and Greylock Partners. He is wrapping up the building of a design community tool called Playbook. The one place for all the best design thinking, Playbook organizes meaningful questions from the design community, also giving designers a simple way to respond.

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Dumb Questions for Smart Designers with Zac Petit from How and Print

Dumb Questions for Smart Designers – Zac Petit

Zachary Petit (known as Zac) wears a lot of hats. He is a freelance journalist, magazine editor, photo dabbler, and lover of all things writerly, design-ish and nerd-like. He is the content director of HOW magazine, and editor-in-chief of the award–winning publication PRINT, but he is also the self-made force behind a ton of his own professional and truly artistic devices.

Zac has published numerous photos and thousands of articles, covering everything from the secret lives of mall Santas to creative legends. His words regularly appear in National Geographic, Mental_Floss, McSweeney’s Internet Tendency and many other outlets. He is the author of several books, including his most recent, Treat Ideas Like Cats, which came out in the Fall of 2016.

Zachary Petit is many things, and we are thankful that he took time out of his being-many-things schedule to answer our dumb questions.

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Dumb Questions for Smart Designers Nicole Jacek

Dumb Questions for Smart Designers – Nicole Jacek

To say the least, Nicole Jacek is determined. Her slogan is “It’s not about how good you are, it’s about how good you want to be.” She is also a thinker, and her work thinks big, because, like Nicole, it is fearless, fresh and hyper-focused. Nicole Jacek could be considered an avant-garde designer, and all it takes is one look at her website to see that she bucks the trends in every possible way.

She has learned at the hands of the masters, including Stefan Sagmeister and Ian Anderson. An award-winning graphic designer, with honors from the Type Directors Club, ADA, Print magazine, D&AD, and Red Dot, Nicole embodies the spirit of design that pushes the envelope. Born in Germany, she has lived in the UK, New York City, and set up shop in Los Angeles to start her own studio.

Nicole’s visceral work has been published in numerous magazines, newspapers, books, and websites all over the world. She works or has worked with brands such as Mercedes-Benz, Coca-Cola, 55DSL/Diesel, Harvard University, Vitra, and the Museum of Modern Art in New York, among many others. Now on to the good stuff.  Read More

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Civil Society Brewing Anniversary Design

Our Designs in the Wild

How Civil Society Brewing Co. tapped AR Design to Celebrate One Year

For their first anniversary, Civil Society Brewing Co. celebrated by hosting a blowout block party. They invited 50+ breweries, both local and national, bands, food trucks and over 500 of their closest friends and supporters. And we pretty much designed everything from the tickets, to the can labels, to the t-shirts, to the glasses.

What a proud feeling it was to be at an event and knowing that so much of the supporting material was designed by us. At any given moment, everywhere we looked, we were surrounded by our own designs. We even brought our wives and children to bear witness to our creative contributions in what was a huge day for Civil Society. Read More

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Dan Cassaro Dumb Questions for Smart Designers

Dumb Questions for Smart Designers – Dan Cassaro

Dan Cassaro is a wise man. A graphic designer, illustrator, animator and an excellent hand-letterer, he spends his talent and time using typography to make words accountable for themselves.

Dan is the founding force behind a small but scrappy design practice based in Brooklyn, called Young Jerks, which focuses on type, lettering, logo design and 70s rock. His client work includes Carhartt, Billabong, The New York Times, ESPN, Rolling Stone, Levi’s and Lands’ End, just to name a few.

In his words, he is just trying to herd his horses. In our words, he is saying big things with simple words. On top of travel and design, Dan and his wife just announced that they are expecting their first child. Congrats, Dan! Read More

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Cap Watkins Dumb Questions for Smart Designers

Dumb Questions for Smart Designers – Cap Watkins

Cap Watkins is a product designer and a manager of creativity. He is currently the VP of Design at BuzzFeed, where he manages managers, a product design team that covers the site, their apps, internal tooling, data analysis, and ad sales. He also manages the consumer branding team, which works on logos, the style guide, and swag. If you ever see someone with a BuzzFeed T-shirt on, chances are high that Cap had strong influence over it.

He believes in the spirit of collaboration, as well as thoughtful, holistic design solutions that get out of the way and empower people to accomplish much more. His big ideas and ceaseless drive have led him to some of today’s biggest tech companies. His past work includes Formspring, Zoosk, Etsy and hush-hush stuff at Amazon.

Cap is a prolific blogger, conference speaker, an avid fan of startups and technology, and his favorite holiday is Thanksgiving. So, for this DQSD interview we carved out (pun intended) something a little different. Towards the end, we asked Cap a series of rapid fire questions about his overall affinity for Turkey Day, and his answers are delicious. Read More

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Danielle Evans Dumb Questions for Smart Designers

Dumb Questions for Smart Designers – Danielle Evans

Danielle Evans is one of a kind. She literally invented a new type of design. Food Typography, as she calls it, is the art of turning food and food products into intricately elaborate messaging, dimensional design, stop-motion film, installation and social campaigns, but she is more than just the crumbs on the counter.

She is a crafter and maker of calculated messes, constantly striving to elevate commonplace items to elegant forms of art, typography and communication. She has done extraordinary work for clients such as Conde Nast, Cadillac, The Washington Post, The Guardian, and Target, just to name a delicious few.

Danielle has successfully combined her love of lettering, design, photography, and snacking to create cheesy yet clever work that is internationally regarded as both mouth-watering and ground-breaking. She has inspired new trends in design and advertising, and we were excited to ask her some dumb, yet not-so-obvious questions. Read More

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