Wordpress Updates

WordPress Works Better with Updates

Staying Secure Means Staying Up-to-Date

WordPress is the most powerful and flexible Content Management System available. It is used by millions of websites and powers billions of page-views per day. It is has been built and enhanced over many years to become the website publishing platform of choice for small to medium-sized businesses. Read More

Posted on: by

Hashtags are Dead

#Hashtags Are Dead…Kinda

From Must Have to Has Been?

Consider the mighty hashtag. A splendid tool for grouping and monitoring specific topics via social media, it has come a long way in a relatively short amount of time.

First suggested by former Google designer, Chris Messina in 2007, who proposed that Twitter adopt the hashtag — or “pound” symbol, as it was called at the time — as a method for grouping content.

Have we truly thought about the purpose of this feature in 2016? With all the advanced tracking capabilities and tools these days, is the hashtag as important as it once was? As a company, we have personally witnessed hashtag interaction severely decline in the last few years. Read More

Posted on: by

The Future’s So Bright, You’re Gonna Need a Plan

Facebook recently unveiled its grand 10-year plan, which got us thinking.

Taking a page (get it?) from Facebook, we thought it relative to give discussion to the importance of a long-term business and marketing plan.

At this year’s F8 summit, the head honcho Mark Zuckerberg shared some insight into the company’s long-term goals. This got us inspired. The company proved it is invested in evolving from being simply known as a family of social-media properties into a conglomerate of technology, education, and forward-thinking endeavors. Read More

Posted on: by

Go Mobile or Go Home

Google continues to champion responsive web design.

More people primarily use their phone to access information these days, and that number is only going to continue to increase yearly, monthly, even daily.

We use mobile when we wake up, when go to the bathroom, when we walk to the car, when we walk from the car to the office. We use mobile when we eat lunch, when we sit on the couch, when we lay in bed. It’s safe to say, that a majority of the time we search for desired information, we use the mobile internet. Phones and tablets are more used than desktops in a strikingly large differential. Read More

Posted on: by

AMP is Gaining Momentum

The project that will speed up the web (even more).

It’s funny to think of the modern web as “too slow”, but apparently that’s a legitimate gripe. Well, do not fear, because an open source collective, including Google, has an evolving answer for that quandary, and it is only going to get better.

The Accelerated Mobile Pages (AMP) project launched last fall, taking a huge stride towards the stated goal of making a faster mobile internet. Like Facebook Instant Articles and Apple News, Google takes aim at making content king, and the way we receive said content easier, faster, and cleaner. Read More

Posted on: by

The Nuts & Bolts of Managing Pro Bono Work

It’s good to give back, but be prepared.

Giving something back to the community in which your business operates is a venerable tradition. Among creative businesses this commonly takes the form of occasionally providing pro bono, or free, services to worthy causes. Yet, as noble as the sentiment that lies behind this tradition is, there are always hurdles just like any project or job. Read More

Posted on: by

Plan for 2016

Time to start new traditions!

Next year is upon us, so better start planning for the future. Right after your year end review, you will probably have a lot of things you want to improve. It doesn’t hurt to think ahead. That’s why Part 2 of our End of Year/Next Year wrap-up is here for you (if you haven’t read part 1 you can check it out here). Thinking ahead of your industry competitors is key, and having a leg up is always a breath of fresh air. Below are just a few things to plan in order to get a jump on next year. After all, before you know it, next year will be this year.

Read More

Posted on: by

The End of the Year is Here (Part 1 of 2)

Don’t let your website get stuck in last year.

Vacations are booked. Parties are planned. The small but sure signs of the holiday season and the end of the year have emerged around the office, but don’t get full of pumpkin pie and hot apple cider just yet. The end of the fourth quarter means a different kind of hustle and bustle for small business owners.

With just weeks left in 2015, the year’s end requires an extensive, and often exhaustive, parade of process reviews, sale closings and budget forecasting for the coming business year, but the one thing most businesses neglect to fix or update for the new year is their website.

This is the time for internet action, when competitors are slipping. So here are some very important things you should do in order to keep your website and internet presence in tip-top shape for the new year.

Read More

Posted on: by

Social Media is a Marathon, Not a Sprint

One of the biggest struggles with social media is impatience.

Ryan, our creative strategist has proudly worked the New York City Marathon for five consecutive years and he found a not-so-surprising metaphor comparing long distance running with social media presence.

Social media marketing is a marathon, hence the metaphor. If you are used to the quick, instant gratification of Pay Per Click, or online banner advertisements, then you have to readjust your perspective when it comes to social media marketing. Seeing the results of social media means developing long term trust and relationships with your customer base through engagements. Don’t be discouraged if you’re not seeing immediate returns on your social media efforts, but if you stay the course and continue to have strong engagements, you can build a quality presence and voice that will continue to give you a return.

Read More

Posted on: by

Dine ‘Em & Design ‘Em

Food and design go together like, well, spaghetti and meatballs.

When designing a restaurant’s website it is important to entice. Whether it is fresh, stylish or familiar, every detail in a food related web design, from typography to photographs, is used to convey a certain atmosphere and suggest the taste of food to the viewer.

There are a million restaurants out there, and all of them have websites. Like chefs and food, it is important to stand out among the crowd, because most of us are one click away from throwing in the towel and ordering a pizza instead.

A good layout is a basic necessity in any business website and restaurants are no exception. Effective restaurant web design is not only beautiful, but useful and must allow its customers to view beautiful menus, find a location, make a reservation, and place orders, and not only the desktop experience, but mobile as well.

Read More

Posted on: by