Capturing their attention
Bringing to life an event that had never before existed in a video required thoughtful editing, music selection and a touch of effects to create the hair level of excitement and anticipation.
From the posters placed in the windows of local coffee shops to the t-shirt worn years after the concert, this rock show was the perfect medium for our love of design and music.
Let me in
The pride of walking through security with your VIP laminate around your neck is a feeling anyone who has had a chance to experience it, knows. From, Crew to Media to Bands, everyone had their own unique badge.
Building the hype
From line-up teases, to band announcements, to brain-tingle inducing audio tracks, the social lead-up to the festival delivered an experience to your phone and gave attendees a chance to pump-up before the show.