Just like any other business, you ask yourself one simple question, “What steps should I take to make this year better than last?” We prepared the following list as a great place to start.
Update your Social Media Profiles and Join A Few More
One of the most important things you can do is analyze your social media profiles. Are they up to date? How do other local businesses in the same industry use their social media pages? The more social media sites your business is on equals more exposure and better Search Engine Optimization. Do the research and take the time to learn about new platforms that have popped up. It is never too soon to join the latest trends.
Plan An Editorial Calendar
It’s easy to get distracted with the days work and forget to update and engage your audience. The best way to avoid this dilemma is to strategize and develop an editorial calendar. To do this, determine what days and times you’ll dedicate to social media. Plan your calendar with relevant dates to your industry. For example, if you sell sports equipment plan your content around the sporting seasons, and if you’re an accountant plan your content around the tax season. Staying on schedule with relevant updates and new content will ensure that you’re keeping your audience engaged.
Include New Updates About Your Business Regularly
Once you’ve gotten your business on some of the major social media sites such as Facebook, Twitter, and Instagram, be sure to update content to give your audience new exciting things about your business to which they can look forward. New updates ultimately keep the consumer’s interest in the product or service you offer and show that your business is growing.
Include Engaging Pictures
It’s a fact that clear, high quality images are one of the most effective ways in capturing your audience’s attention. A recent study on Facebook showed that some of the most successful businesses on Facebook continually update their page with new pictures. This should be done at least three times a week. For example, picking certain days such as Monday, Wednesday, and Friday to upload new pictures will start to engage your audience in a timely fashion. Essentially, you’ll begin training your audience to check your page on these days and will get a much higher volume of exposure which will help generate business.
Make Your Social Media Sites Accessible on Your Website
Now that you’ve got your business on multiple social media sites it’s important to make those sites accessible from your website. Display social media spots on your homepage where people can simply click a link that directs them to your Facebook, Twitter, Instagram, Pinterest, etc. Also make sure that a link for your website is included on each one of these social media platforms so people can easily navigate back and forth.