After brand strategy, comes execution
We knew that no matte how smart the branding was, it came down to putting the brand to work on condom packaging. Creating something that continued the vision of starting a conversation between two people.
No being coy, or cute
When it came to selecting photos for the campaign, we went with young adults, looking straight into the camera, unflinching from the potential awkwardness of having a conversation about sex with their partner.
Wrapping it Up
Developing ten-pack boxes allowed for a complete set of condoms to be easily distributed on university campuses and through health education programs.
Make it easy to start talking
Along with the condoms, starter questions were provided in a 5 panel accordion foldout piece to supplement the condom messaging.
A dynamic website for continuing the conversation
To wrap up the project with a bow, we built out a website that captured the spirit and message of the whole campaign. With large images and strong text, the website was a huge success and help in explaining the campaign to Universities.