hi yoga


Yoga for everyone

Starting with a blank page, we envisioned a brand that is friendly and unpretentious. It was to be a studio that welcomed all skill levels and backgrounds. 

hi yoga logo sketches
hi yoga ocean photo

Stretching the brand

Seeing how the brand expanded into printed collateral, brought on photography and evoked emotion from the viewer was a challenge. With ‘yoga like you’ slogans supporting the marketing, people were able to clearly connect with the vision. 

hi yoga business cards
hi yoga stationary kit
hi yoga peach tshirt
hi yoga tank top yoga like you
hi yoga tote bag scene