Amplifying Their Identity
Candid approached us with an identity that didn’t have a lot of room for expansion . With their plan to open up a brewery and broaden their product line, they wanted us to help them create new avenues and opportunities for their brand to grow. To develop a system that fits both the Florida lifestyle and the burst of energy you get from their brew.
Making a Mark
We developed a system that encompassed tropical elements, the cold brew process, and simplified illustrations to clearly communicate what they were all about. In addition, we refined their logo and created different marks that they could use in various ways to represent their company.
In updating their look and feel, we also tackled giving their bottle labels a refresh. Allowing consumers to easily identify the cold brew flavors through an expressively colored design, and creating cohesiveness with the new identity.
To fully cement this new effort, we created new collateral pieces that would help them spread brand awareness and market their new business to the community. From an eye-catching tent and postcard for the local green market, to vibrant business cards and poppy coasters that will have everyone posting about that cool, new cold brew spot in town.